Without stating a bull/bear case for gold, I simply had to comment on the horrible logic espoused by one of the "leading" gold advertisers pandering with the minds and pocketbooks of CNBC viewers.
In a recent ad, Monex (a "Cash4Gold" wannabe) states excitedly that "There has never been a better time to own gold".
Generally speaking, the best time to own an asset is when the price is low. The best time to sell an asset is when the price is high. Gold is at/near an all-time high above $1,110/oz, which indicates now is a better time to sell gold than to own it. As it turns out, 1999 was a great time to own gold, even if it didnt feel like it. Mind you, most people get excited about rising prices and tend to buy near the highs, but lets not confuse the issue of the "best time to own an asset".